Compatible is a digital marketing partner focused on helping operators reach the right owners and convert better conversations.
We work with businesses where deals are high-consideration and trust-driven
WHAT WE HEARD FROM YOU
1
YOU'RE FOCUSED ON EXISTING OWNERS, NOT NEW BUYERS
2
THE BEST LISTINGS COME FROM MOM & POP OWNERS
3
MOST GOOD BUYERS DON'T CALL OWNERS DIRECTLY
4
SELLING DIRECT OFTEN LEADS TO RETRADES OR MISSED DEMAND
5
ONE REAL OWNER CONVERSATION MATTERS MORE THAN VOLUME
THE OWNERS THAT MATTER MOST
1
Mom & Pop
Under-marketed with the highest upside
2
Mid-Market Operators
(10+ Parks)
Already know Yale, relationship and visibility
3
Large Multifamily Groups
Not selling MF, interested in MH deal flow
CONTENT THAT DEMONSTRATES VALUE
Compatible creates education-first content that proves Yaleʼs expertise early, lets owners self-educate on their timeline, and builds trust so prospects self-qualify before the first call.
WHAT WE'D DO FOR YALE
1
REACH THE RIGHT OWNERS MORE CONSISTENTLY
2
EDUCATE THEM BEFORE THEY EVER TAKE A CALL
3
IMPROVE THE QUALITY OF INBOUND CONVERSATIONS
4
PROTECT SALES TIME AND INCREASE CLOSE RATES
HOW WE'D DO IT
TARGETED DIGITAL ADS TO REACH REAL OWNERS
SIMPLE EDUCATIONAL CONTENT THAT EXPLAINS THE PROCESS
EMAIL TO MAKE INITIAL CONNECTIONS, FOLLOW UPS FOR OWNERS WHO ENGAGE
MAXIMUM DATA ENRICHMENT TO IMPROVE LEAD QUALITY
THE OPPORTUNITY AT HAND
1
MOST DIGITAL ADS REACH THE WRONG PEOPLE
2
DIRECT INBOUND LEADS ARE LOW QUALITY
3
GOOD BUYERS STAY INVISIBLE TO OWNERS
4
SALES TIME GETS WASTED ON THE WRONG CONVERSATIONS
The goal isnʼt more leads. Itʼs more qualified leads and conversions.
MESSAGING
MOM & POP OWNERS
ACKNOWLEDGE OWNER AUTONOMY
"You can sell it yourself — here's what you might not see."
EDUCATE ON BUYER DYNAMICS
Explain why many strong buyers don't approach owners directly, how deals commonly get retraded, and what changes when a real process is run
BUILD CREDIBILITY FIRST
Lead with expertise and transparency so owners understand Yale's advantage before they ever take a call.
MID-MARKET OPERATORS
Reinforce the Relationship, Not Persuade: Solidify Yaleʼs authority with relevant market and buyer insights while maintaining non-intrusive visibility so Yale remains top of mind as timing and opportunities evolve.
LARGE MULTIFAMILY OWNERS
Informational, Not Transactional: Position Yale as the trusted MH entry point by showcasing market intelligence and deal access through consistent, recurring touchpoints that drive inbound interest.
Key Principle: Yale is positioned as an advisor who understands what owners are navigating—not a broker competing for listings. This distinction should show up in every message.
30-60-90 DAY PLAN
1
FIRST 30 DAYS: FOUNDATION
- Audience research & data enrichment
- Content strategy & messaging framework
- Initial ad creative development
- Landing page & lead capture setup
2
DAYS 31-60: ACTIVATION
- Launch targeted ad campaigns
- Deploy email nurture sequences
- Begin content distribution
- Monitor & optimize early performance
3
DAYS 61-90: OPTIMIZATION
- Refine targeting based on engagement data
- A/B test messaging & creative
- Scale top-performing channels
- Deliver qualified leads to sales team
Goal: Generate qualified owner conversations within 90 days while building a sustainable pipeline for long-term growth.
WHAT $5,000 / MONTH GETS YOU
Realistic context for reach, engagement, and owner visibility — without outcome guarantees
PAID MEDIA
Ongoing digital visibility in front of ownership-adjacent audiences (park owners, operators, business owners). Monthly reach in the range of hundreds of thousands to low millions of impressions, depending on geography and channel mix. Ads designed for repeated exposure, not one-off clicks.
EMAIL MARKETING
Email marketing to owners who engage, including educational email sequences, follow-ups based on engagement, and light ongoing nurture to stay top of mind.
MESSAGING
Messaging focused on education and process, so owners are warmer and more informed before speaking to Yale.
VISIBILITY
Clear visibility into who is engaging across ads and email over time.
Ranges shown are directional estimates based on typical media costs and comparable campaigns. Engagement and outcomes vary by market, timing, and owner behavior. Does not include Paid Media Budget. Recommended starting budget is $2,500 p/month for testing.
HOW TO THINK ABOUT THE VALUE
PRINT ADVERTISING
- You pay for potential readership
- One-time placement
- Limited insight into who actually engaged
DIGITAL + EMAIL WITH COMPATIBLE
- You pay for controlled exposure to the right owners
- Repeated visibility across ads and email
- Owners can see the message multiple times, across channels
- Ability to understand who is engaging, returning, and showing intent
- Campaigns improve over time based on real behavior
This isn't about buying cheap clicks — it's about sustained visibility with the right owners, plus a way to stay in front of them once they engage.